Meet Roxanna Flores

The financial operator behind Blush & Balance.

Roxanna Flores is a Director of Finance & Accounting with over 10 years of experience providing bookkeeping services and fixing financial operations for companies across media, manufacturing, digital services, and nonprofits.

Born in Peru and raised between two cultures, she learned early that hard work isn't just a mindset — it's a system. You show up, you figure it out, and you build something that lasts. That same discipline is what she brings to every client engagement, offering valuable entrepreneur support.

She doesn't just know the numbers — she understands how to build the infrastructure that makes them make sense. Her work has always been about walking into financially chaotic businesses, diagnosing what's broken, and building the systems, workflows, and automations that allow founders to effectively run their companies instead of being run by them.

Blush & Balance was built on one belief: the same Director-level financial expertise that powers corporate operations shouldn't be out of reach for founders. With her financial guidance, you built something real — your financial systems should reflect that.

Mission statement

Blush & Balance exists to provide founders with access to the kind of financial operations expertise typically reserved for corporate environments. We offer comprehensive bookkeeping services and build the systems, workflows, and infrastructure that transform financially chaotic businesses into scalable ones. All of this is done while maintaining the warmth and approachability that makes the process feel manageable, ensuring that our entrepreneur support and financial guidance are always at the forefront.

Our Core Values

Expertise — We bring Director-level financial knowledge to every engagement, not entry-level support, especially in our bookkeeping services. Directness — We tell you what's actually going on with your finances, even when it's uncomfortable, providing clear financial guidance. Systems thinking — We don't just fix the problem in front of us; we build infrastructure that prevents the next one, ensuring robust entrepreneur support. Accessibility — CFO-level guidance shouldn't be exclusive to corporations; every founder deserves it. Integrity — Your business finances are handled with the same care and precision we'd apply to our own.

Open notebook with gold pen, flowers, and a candle on a sunlit desk.

What it's like to work together

You won’t feel judged asking questions

Most founders come in not knowing what they don't know — and that's exactly the right place to start. No judgment, no jargon, no making you feel behind. Just real answers from someone who's seen messier books than yours and fixed them.

Support that stays practical

We're not here to build you a financial model you'll never open again. Everything we build is designed to actually work in your day-to-day — systems you understand, reports you can use, and processes that don't require a finance degree to follow.

A modern way of working

We use AI tools, automation, and modern platforms like QuickBooks, NetSuite, Bill.com, Coupa, and Tipalti to eliminate the manual work that's slowing your business down. Less data entry. More decision-making.

Reliable follow-through

You shouldn't have to chase your financial support. When we're working together, you hear from us — not the other way around.

Someone who cares how your business runs

The numbers are just the surface. What we're really building is a business that runs cleaner, scales smarter, and stops losing money to disorganization.

Meet Roxanna Flores

The financial operator behind Blush & Balance.

Mission statement

Our Core Values

What it's like to work together

Small Business Accounting Services by Roxanna Flores

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